What is Apple's current channel structure?

 

Apple mainly sells it is product through the Apple store this helps in maintaining high level of quality for its product which is a major factor to its success so far. Apple company ensures that most of its sales do not pass through a long chain of intermediaries to reach the final consumer hence it prefers direct marketing which involves a retailer to a final consumer e.g. Walmart.

The current channel of distribution for Apple is as follows:

APPLE ----------------- Online store -------- Final consumer.

APPLE ------------------- Retail store ---------Final consumer.

APPLE ------------------ Direct sales force ----- Retailer ------ Final consumer.

APPLE -------------------Third party wholesaler -----Retailer ------- Final consumer.

APPLE -----------------Direct sales force/ Third party wholesaler -------Added value Reseller ------ Final consumer.