question archive Instructions: Search for an infomercial on youtube and copy /paste the link in the space provided below (Try to use infomercials that are at least two minutes in length)
Subject:EnglishPrice:2.86 Bought11
Instructions: Search for an infomercial on youtube and copy /paste the link in the space provided below (Try to use infomercials that are at least two minutes in length). Next, watch the infomercial and identify how it utilizes the five steps of Monroe's Motivated Sequence by answering the questions below. Infomercial Youtube Link: 1. (Attention). In what way(s) does the informercial begin as a way of "hooking the audience?" 2. (Need). What problem(s) does the informercial focus on (e.g. cluttered work space, no time to make healthy meals, etc)? 3. (Satisfaction). As with all advertising, the informercial is trying to sell you a product. Of course, the product that happens to be the solution to the problem(s) you identified above. How does the informercial positively talk about the product and tell the audience that its product is a possible solution? 4. (Visualization). Aside from solving problems for the audience, what other benefits does the infomercial suggest await for the audience if they purchase the product? Many times, the benefits are assumed within the subtext of the informercial such as "a better sense of safety" for security camera products or "increased popularity" for kitchen appliances that make entertaining friends and family much easier 5. (Action). What information does the informercial give the audience in order to purchase the product?
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