A researcher wants to understand the role of ethnocentrism,animosity, and self-esteem on purchase intention towards Chinese products in Pakistan with the moderating role of social status.

Based onthe given information, answer the following questions:

                  I.           Identify the independent variable(s), moderator, and dependent variable(s) of the study.

               II.           Develop the conceptual framework

            III.           Suggest the null and alternative hypothesis/hypotheses of the study.

Idependent variables : ethnocentrism, animosity, and self-esteem

Dependent variable(s) : purchase intention towards Chinese products in Pakistan

Moderator : social status

Conceptual Design:

H₀ : There is no correlation between ethnocentrism and purchase intention towards Chinese products in Pakistan

H_a : There is a correlation between ethnocentrism and purchase intention towards Chinese products in Pakistan

H₀ : There is no correlation between animosity and purchase intention towards Chinese products in Pakistan

H_a : There is a correlation between animosity and purchase intention towards Chinese products in Pakistan

H₀ : There is no correlation between self-esteem and purchase intention towards Chinese products in Pakistan

H_a : There is a correlation between self-esteem and purchase intention towards Chinese products in Pakistan

H₀ : Purchase intention towards Chinese products in Pakistan is independent of ethnocentrism

H_a : Purchase intention towards Chinese products in not Pakistan is independent of ethnocentrism

H₀ : Purchase intention towards Chinese products in Pakistan is independent of animosity

H_a : Purchase intention towards Chinese products in not Pakistan is independent of animosity

H₀ : Purchase intention towards Chinese products in Pakistan is independent of self-esteem

H_a : Purchase intention towards Chinese products in not Pakistan is independent of self-esteem

Please see the attached file for the complete solution