You work for a global health and beauty company that has decided to move to a strategic focus on the triple bottom line (TBL)

Your CEO has requested that you develop a memo that outlines the strategic KPIs for TBL in sales and marketing. She has asked that each of the following tasks be clearly communicated in the memo, and that they be addressed in the order given.

1. Develop one strategic question for each element of TBL: people, planet, and profit. These questions should give insights on how to measure the sales and marketing departments’ success in achieving the company’s goals. As you develop your strategic questions, follow these guidelines:
   1. Consider how each question relates to your interpretation of the provided SWOT analyses.
   2. Consider how each question will help achieve the CSR goals outlined in the CEO’s letter.
2. For your strategic questions, identify key performance indicators (KPIs) of successful strategy development and implementation.
   1. Identify at least one KPI for each strategic question you provided.
3. Explain how the KPIs will be measured.
   1. How will your KPIs help the company achieve its goals?
4. Identify functional considerations related to TBL.
   1. How does the interconnectedness of the sales and marketing departments impact the measurement of TBL?

Answer:

Notice

To: The CEO

From: Sales And Marketing Manager

Date: 03-13-2021

Subject: Strategic KPIs for TBL

Hi Madam, This notice is set up according to your solicitation regarding our organizations strategic KPIs for TBL in sales and marketing. I have done exhaustive research and have thought of the following questions. Expectation this finds us well.

The strategic question for individuals - Does our brand gain more allure among general society?

The strategy question for the planet - Does our brand in any manner add to the utilization of natural items?

The strategy question for profit - Is our brand reaching more individuals around the planet?

KPIs for each of the question above:

Does our brand gain more allure among people in general? - fame among general society

Does our brand in any manner add to the utilization of natural items? - Use of natural items

Is our brand reaching more individuals around the planet? - Reaching more individuals around the planet

Measuring KPIs:

The KPI, prevalence among the general population can be measured by the sales we get, If there are more sales contrasted with earlier years, then unquestionably we have done well.

The KPI, utilization of natural items can be measured by analyzing what number individuals stopped using fake items and began using our items.

The KPI, reaching more individuals around the planet can be measured by analyzing the new business sectors we introduced our items to.

The KPIs will help the company to achieve the goals as they will give us an increased customer base, new business sectors, and profits. it will likewise help us to make our brand individuals and climate cordial.

Functional considerations related to TBL:

The functional considerations to TBL include the administration, the workers, the machines, the infrastructure, and so on Every one of these factors need to work adequately for the successful strategic implementation of TBL.

The interconnection of the sales and marketing office gives a positive impact on the measurement of TBL. Since sales and marketing go hand in hand, it will be simple for us to gauge the adequacy of TBL. The marketing office will have all the data related to the marketing exercises and the sales office using that data will give us the specific sales we as a company have made.

I trust this notice offers light to our strategic focal point of KPIs for TBL in sales and marketing. I'm certain we are on the correct path and can do great later on. If it's not too much trouble, let me know whether you have any ideas or inquiries.