question archive In long run equilibrium, monopoly prices are set at a level where: a

In long run equilibrium, monopoly prices are set at a level where: a

Subject:MarketingPrice:2.88 Bought3

In long run equilibrium, monopoly prices are set at a level where:

a. Price exceeds marginal revenue.

b. Industry demand equals industry supply.

c. Industry demand is less than industry supply.

d. Price exceeds average revenue.

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  • The correct choice is: a. Price exceeds marginal revenue.

Monopolists maximize their profits by producing at the point where MR=MCMR=MC both in the short-run and in the long-run. Since a monopolist faces a downward-sloping demand curve, the marginal revenue curve is always below the demand curve. Therefore, in the long-run, a monopolist sets its profit-maximizing price at the point where MR=MCMR=MC and P>MRP>MR.