Discuss "Customer Equity" & Brand Image w.r.t. L'Oreal Paris White Night Cream. 

 

Discuss "Customer Equity" & Brand Image w.r.t. L'Oreal Paris White Night Cream. 

Customer Equity

Customer Equity is defined as the value of the potential future revenue generated by a company's customer in the entire lifetime of the company.  

Step-by-step explanation

Explanation

For L'Oreal attain the Customer Equity on the White Night Cream, they need to improve the brand popularity by ding more advertisements. Also, they can improve the trust of the customer towards the brand by improving the customer service. By this L'Oreal have a future revenue in the lifetime of its customers and they will increase their average income.

Brand Image

Brand Image is the perception of the brand in the minds of the customers.

Explanation

In order for L'Oreal White Night Cream to cut through the noise of the many cream companies, it has to have a strong brand Image. Today, most customers purchase products because of what the product stand for. For one to create a strong brand image, you need to first understand what your brand entails and the foundational work that will help you stand out in the market. A positive brand image will help L'Oreal to get new customers attracted towards the White Night Cream and will also help to increase the customer's trust.