question archive What are your goals with the identity elements (specify which identity element you are critiquing)? Is it simple (Easy to remember/say/spell/view)? Is it memorable? Is it meaningful (Describes attributes of brand)? Is it differentiated from the competition/distinctive? Is it transferable (support growth & evolve with the brand)? Is it adaptable (across cultures, across target markets, channels, devices)? Is it protectable (by trademark or patent)?
What are your goals with the identity elements (specify which identity element you are critiquing)? Is it simple (Easy to remember/say/spell/view)? Is it memorable? Is it meaningful (Describes attributes of brand)? Is it differentiated from the competition/distinctive? Is it transferable (support growth & evolve with the brand)? Is it adaptable (across cultures, across target markets, channels, devices)? Is it protectable (by trademark or patent)?
Subject:BusinessPrice: Bought3
- What are your goals with the identity elements (specify which identity element you are critiquing)?
- Is it simple (Easy to remember/say/spell/view)?
- Is it memorable?
- Is it meaningful (Describes attributes of brand)?
- Is it differentiated from the competition/distinctive?
- Is it transferable (support growth & evolve with the brand)?
- Is it adaptable (across cultures, across target markets, channels, devices)?
- Is it protectable (by trademark or patent)?
