2 Mrs Ney owns a mobile shop selling bread and cakes in her neighbourhood

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2 Mrs Ney owns a mobile shop selling bread and cakes in her neighbourhood. She is experiencing competition from other retailers.

(a) State one feature of a mobile shop. [1]

(b) (i) Suggest two types of competition that Mrs Ney is likely to have. [2]

(ii) Why is Mrs Ney likely to have competition from other retailers? [3]

(c) Mrs Ney buys from wholesalers. Describe two services that wholesalers would provide for Mrs Ney. [4]

(d) Mrs Ney is considering selling her bread and cakes online. Explain two reasons why she may decide not to sell her bread and cakes online. [4]

(e) Discuss whether or not Mrs Ney would benefit from buying a franchise from a franchise company. Give reasons for your opinion. [6]