1) In the 21st century, ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew findings of market research results.

True or False

We can transform an ordinal scale in any way we wish as long as we maintain the basic ordering of the objects.

True or False

If the client is familiar with the research provider, the Appendix section of a report should be sequenced after the Conclusion and Limitation section to help the client ascertain the cost and benefit of the research project.

True or False

 

In the 21st century, ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew findings of market research results.

Answer: True

Explanation: Ethnographic researchers collect the behavioral data on the subjects which are part of a study and this data is collected through observation of the respondents or participants of the study in the non-contrived or natural settings so that researcher could collect and analyze data that clearly represent the phenomenon which is studied as a part of this research. For this purpose, ethnographic researcher conducts direct observation by becoming the part of the group which is being studied. However, it is possible that researcher mistakenly skip to observe and analyze the minute indicators of emotions and other behavioral indicators. Hence, for resolving this issue for ensuring maximum grip over the observational data, ethnographic now relies on videotapes for eliminating any such errors by eliminating miscues through recording events that needs to be observed and then eliminating any miscue by observing the data thoroughly.

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We can transform an ordinal scale in any way we wish as long as we maintain the basic ordering of the objects.

Answer: True

Explanation: Placed at the second level of measurement, ordinal scale provides the opportunity to rank the categorical data in order. However, the difference between the categories which are ranked by using ordinal scale is not equal to each other neither has an arbitrary point. This is why, as long as the correct or specified order is maintained by the researcher, the ordinal scale can be transformed in any manner.

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If the client is familiar with the research provider, the Appendix section of a report should be sequenced after the Conclusion and Limitation section to help the client ascertain the cost and benefit of the research project.

Answer: False

Explanation: The appendices in the research work or document provide additional information that could be use to the reader or reviewer but cannot be placed within the text of the research material to ensure consistency of information for maximum understandability. For the purpose of that, appendices are placed at the end of the research document but not after limitations or any other topic. The correct place of the appendices in the research document is at the end of the document which is usually references. After conclusion comes limitations, then future directions, then references and then appendices are placed in the research document. Hence, placing the appendices after limitations would be wrong in any circumstance.

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