question archive Hypothesis Testing & Inferential Statistics Design a market research experiment by developing hypothesis statements and indicating how you would test your hypothesis
Hypothesis Testing & Inferential Statistics Design a market research experiment by developing hypothesis statements and indicating how you would test your hypothesis
Subject:MarketingPrice: Bought3
Hypothesis Testing & Inferential Statistics
Design a market research experiment by developing hypothesis statements and indicating how you would test your hypothesis.
Ideas:
• You could test differences in purchase intent between product concepts.
• You could test differences in importance of a product's features between demographics, such as age or gender.
• Keep it simple. Choose something you could actually test and is measurable by a survey. Since this is a market research class, avoid social research or medical research).
1) State your null hypothesis in the proper format.
2) State your alternative hypothesis in the proper format.
3) Craft a survey question that will gather your independent variable(s).
4) Craft a survey question that gather your dependent variable.
5) What test statistic would you use to determine statistical significance? Provide rationale for your choice.
