question archive Hypothesis Testing & Inferential Statistics Design a market research experiment by developing hypothesis statements and indicating how you would test your hypothesis

Hypothesis Testing & Inferential Statistics Design a market research experiment by developing hypothesis statements and indicating how you would test your hypothesis

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Hypothesis Testing & Inferential Statistics

Design a market research experiment by developing hypothesis statements and indicating how you would test your hypothesis.

Ideas: 

• You could test differences in purchase intent between product concepts.

• You could test differences in importance of a product's features between demographics, such as age or gender.

• Keep it simple. Choose something you could actually test and is measurable by a survey. Since this is a market research class, avoid social research or medical research).

1) State your null hypothesis in the proper format.

2) State your alternative hypothesis in the proper format.

3) Craft a survey question that will gather your independent variable(s).

4) Craft a survey question that gather your dependent variable

5) What test statistic would you use to determine statistical significance? Provide rationale for your choice. 

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