Solution for QID #47815: 1) The two major types of product advertising are: A-Inst | StudyHelpMe

1) The two major types of product advertising are: A-Institutional and advocacy B-Pioneer and competitive C-Competitive and comparative D-Advocacy and competitive E-Informative and comparative   2)In Media terms the running of an advertisement on the super bowl once would create a great amount of A-Income B-Frequency C-Exposure D- Reach E-All of the above   3) The reason personal selling is the most effective promotion is because a personal seller A-Is liked, as are all personal sellers B-Knows your address C-Can instantly adjust the message to your wants and needs D-Always overcomes objections   4)BP has for over a decade run ____ advertising because of the massive oil platform explosion and leak that occurred the ____ of Mexico A-Reminder and gulf B- Institutional and country C- Cooperative and sea D- Advocacy and Gulf E-Institutional and gulf   5) A small advertising agency that specializes in one of the nine steps in developing an advertising campaign, such as media using or creating the advertising message, is known as a _________ advertising agency A-Boutique B-Institutional C-Follow-up D-Buyers E-Bounty   6) Recently a college experienced an event on Sunday night (Fighting, unruliness, etc) which generated negative news stories in the local paper. Which promotion element would this be? A-Publicity B-Negative publicity C-Advertising D-Public relations E-Sales-promorions   7)In media terms the running of an advertising on the super owl once would create a great amount of _____ A-Income B-Frequency C-Advertising D-Public relations E-All of the above   8)In media terms the placing of a billboard next to a highway used primarily by commuters in and out of a city would create great amount of ______ A-Income B-Frequency C-Exposure D-Reach E-All of the above