question archive You are a consultant who works for the Diligent Consulting Group
Subject:BusinessPrice: Bought3
You are a consultant who works for the Diligent Consulting Group. In this Case, you are engaged on a consulting basis by Loving Organic Foods. In order to get a better idea of what might have motivated customers' buying habits you are asked to analyze a customer database. You realize the database is still incomplete, so you recontact these customers and collect additional information. The database now includes "Annual Amount Spent on Organic Food," "Age," "Annual Income," "Number of People in the Household," and "Gender."
Case Assignment
Using Excel, generate descriptive statistics for these new variables: "Annual Income," "Number of People in the Household," and "Gender."
You have much more information about the customers than you did in the Module 1 Case. After you have reviewed the results generated above, write a report to your boss that briefly describes the results that you obtained. Please include the following in your report:
Assignment Expectations
You can again search the professional market research reports from the IBISWorld database to conduct the industry analysis.
IBISWorld Overview (n.d.). IBISWorld, Inc., New York, NY.
IBISWorld Forecast (n.d.). IBISWorld, Inc., New York, NY.
IBISWorld Data and Sources (n.d.). IBISWorld, Inc., New York, NY.
IBISWorld Navigation Tips (n.d.). IBISWorld, Inc., New York, NY.
Written Report
Length requirements: 4-5 pages minimum (not including Cover and Reference pages). NOTE: You must submit 4-5 pages of written discussion and analysis.