When researching the Company

"Danone- World Food Company."

Briefly explain their business tactics in "Pricing Strategies".

 

Danone company business tactics in the pricing strategies is that the company has always focused on quality products as its products are considered to be a healthy and also a structured products and due to this it makes it stand out in its pricing strategies and also the attractive packaging of its products.

Step-by-step explanation

Another strength that the company is the varied product lines as this helps the company to meet the demands of the consumers and this acts as a good pricing strategy as the products of Danone company consist of both international and local brands that act as a part of its product marketing mix strategy. The company also spends most of the income that it gets in research and also development of new products hence the company is able to see what the customers need in the future.