Which of the 1 Promotional Mix elements would you recommend for your assigned product? identify the 1 Promotional Mix recommendations and justify why you selected those?

Promotional Mix Elements

1. Publicity
2. Sales promotion
3. Direct response

The product of "Freshii" is something that is without any doubt a healthy alternative for the consumers over conventional fast food which customers prefer to eat for saving lunch's time and also getting tasty food e.g. pizza, burger, etc. This indicates that the first step for this brand could be to promote healthy eating which is already in trend but the training of consumers to obtain healthy food and make wise choices in the selection of meals is still ongoing. Vending machines are best known for soft drinks, candies, and other such snacks. This could make it a little doubtful for the customers to get salad jars from the same source. The quality of salad on the basis of freshness could be doubted by the customers. Another fact is, consumers who prefer salad and healthy food over unhealthy food (the target market for "Freshii") may be used to prepare their food at home or buy it from mini salad bars. This means the availability of salad through an unconventional source like a vending machine needs to be properly introduced to the customers.

Based on all the above-mentioned reasons, the goal of "Freshii" at this stage should be to create awareness by increasing the trialability of the product. Hence, for the purpose of that, offering salad jars from a vending machine at introductory or discounted prices would attract the target market to try the product instead of making it at home or buying from other salad mini cafes. Using customer sales promotion in this way would familiarize the target market with the quality and convenience of the salad that "Freshii" offers straight out of vending machines. So, if only one promotional tool is to be selected from the promotional mix, customer sales promotion in the form of introductory or discounted prices would be most appropriate for reaching marketing goals and objectives in the long term.