question archive The Chocolate Museum of Barcelona wants to increase the number of visitors (including locals and tourists) by a 15% during the period July-December 2021
The Chocolate Museum of Barcelona wants to increase the number of visitors (including locals and tourists) by a 15% during the period July-December 2021
Subject:BusinessPrice: Bought3
The Chocolate Museum of Barcelona wants to increase the number of visitors (including locals and tourists) by a 15% during the period July-December 2021.
Please design a PR program( SOSTAC model) to achieve this SMART objective.
The program needs to include at least 3 activities that can achieve EARNED MEDIA (the involvement of the target audiences + Word of Mouth in social media + coverage in traditional target media).
There is no budget (but keep in mind that budget is not unlimited, and that any investment must be optimized).
http://www.museuxocolata.cat/?lang=en Format This activity must meet the following formatting
requirements: ?
Font size 12 ?
Double-spaced
? 1.500 words ?
Harvard Referencing System
? Goal(s) To develop a full Public Relations program following the SOSTAC model.
Learning outcomes ?
Analyze and apply key concepts and theories of public relations to realworld business challenges.
? Demonstrate how public relations enhance the relationships between an organization or an individual and their audiences. ?
Differentiate strategy from tactics.
