You will write an analysis for Cambridge Sciences  Pharmaceuticals’ case study. The objective of the assignment is to provide an  opportunity to gain an understanding of the complexities  and challenges of managing a B2B company’s  marketing strategy. You are to examine the company situation and based  on your findings and on the content in the course  material and other reference sources, you will purpose a  plan with three different B2B marketing strategies for the  company. The required structure of your paper is (use these very  same titles for differentiating your paper sections): 1. Company’s main problem: you are to examine the  situation in depth and then, identify and explain the  company’s main problem. 2. Three possible strategies: you are to propose  three B2B strategies for the company, to face the  problem described, with their benefits (at least three  for each strategy) and weaknesses (at least three for  each strategy). 3. KPIs: you are to establish how you are going to  measure the success of your B2B marketing  strategies, including specific goals for each KPI.  Equip students with a critical understanding of  marketing practices in the industrial business  environment. • Enable students to identify, contextualize and  interpret the characteristics of B2B marketing and  decision-making processes within the industrial,  marketing, and purchasing contexts. 2500-3000