You will write an analysis for Cambridge Sciences

Pharmaceuticals’ case study.

The objective of the assignment is to provide an

opportunity to gain an understanding of the complexities

and challenges of managing a B2B company’s

marketing strategy.

You are to examine the company situation and based

on your findings and on the content in the course

material and other reference sources, you will purpose a

plan with three different B2B marketing strategies for the

company.

The required structure of your paper is (use these very

same titles for differentiating your paper sections):

1. Company’s main problem: you are to examine the

situation in depth and then, identify and explain the

company’s main problem.

2. Three possible strategies: you are to propose

three B2B strategies for the company, to face the

problem described, with their benefits (at least three

for each strategy) and weaknesses (at least three for

each strategy).

3. KPIs: you are to establish how you are going to

measure the success of your B2B marketing

strategies, including specific goals for each KPI.

Equip students with a critical understanding of

marketing practices in the industrial business

environment.

• Enable students to identify, contextualize and

interpret the characteristics of B2B marketing and

decision-making processes within the industrial,

marketing, and purchasing contexts.

2500-3000

pur-new-sol

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