After researching about the campaign " Coca-Cola Canada: Peace on Earth ... Or at Least in the Mall".. Describe the following:

1.Campaign Overview

2. 3 SMART Goals

3. Channel Recommendation

4. Metric State

5. Measurement Tool State what tool/platform/program you will use for tracking and measuring each metric and why you chose this tool.

 

" Coca-Cola Canada: Peace on Earth 

1.Campaign Overview

During the 2016 holiday, Coca Cola intended to make an impact, just as they do each year, and developed a concept which could aid in creating peace during the holiday madness. The short video featured two people fighting over a jacket. However, they found compromise and peace through coke. 

2. 3 SMART Goals

Realistic The video became a success because it was relatable and fun to the target audience 

Achievable Attaining peace can be difficult in many parts especially during holidays. However, the goal can be achieved 

Time-bound The ad was made specifically to create peace emanating from holiday madness. 

3. Channel Recommendation

It is a module that recommends the programs and channels to users with the same tendencies based on analysis of similarity and preferences information. Since many sports lovers enjoy a coke to cool off pressure, channel recommendation follows football topics on social media platforms such as Twitter and YouTube 

4. Metric State

Expression of Interest (EOI) aids companies to capture social media engagement and conversations for specific stories. It is used to establish the reason a post received that certain outcome. For instance, traffic from networks/social reads is crucial for recognition of value brought by increased visits. Therefore the EOI score is calculated as EOI score = (social read × 10) + (SEO × 1) + (Social shares × 5) + total visits/ 10 

5. Measurement Tool State what tool/platform/program you will use for tracking and measuring each metric and why you chose this tool.

The organization will use Mediatoolkit.com software to monitor online traffic in real-time. I choose this tool because we can identify the best influences to push the tag, identify top locations in Canada, and top-performing Twitter channels. Coca-Cola will outshine competitors based on the ability to segment the target market using the information of the measurement tool state.