BUS 510 CLA 2 Turnitin Week 8 CLA 2 Comprehensive Learning Assessment 2 – CLO 1, CLO 2, CLO 4,CLO 5, CLO 6 Write an APA 7th ed

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BUS 510 CLA 2 Turnitin Week 8

CLA 2 Comprehensive Learning Assessment 2 – CLO 1, CLO 2, CLO 4,CLO 5, CLO 6

Write an APA 7th ed. formatted paper,10 pages in length not counting the title page, references list or appendix. This paper is to be a reflection of what you have learned during the course. The table of contents for the final CLA 2 assignment includes:

1. Brief introduction of project company/product/service (The company you have to write is CANON digital camera) .

2. Situation analysis including macro-environmental scan, “PESTEL” and a SWOT analysis – Use PESTEL factors that apply and present the SWOT factors with no more than 4 per category.(write CANON)

3. Competitive analysis of one to two direct competitors. Include differentiation and target market profile. (The one competitor you have to write is Nikon, you also can chose another compertitor but not necessary)

4. Product/service features, benefits and brand identity(CANON)

5. How the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives where it is applicable. (CANON) (PLEASE SEE ANOTHER ATTCHED NAMED CLA2 GUIDE TO MEDIA PLAN FOR DETAIL BEFORE YOU WRITE)

6. Integrated Marketing Communications plan (IMC) for your product/service. Media plan for this section should clearly state the communication message and how you will relate the message through your selection of four specific modes of communication.(CANON)

7. The Executive Summary of the marketing plan (1/2 page) and tot be placed as the final topic of the marketing plan.

8. References page

 

Remember, you must have at least six (6) peer-reviewed sources plus the textbook

*Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) in the University Policies for specific guidelines and expectations.