question archive Strategic Group Map (Chapter 11, pp 195-199): Create a strategic group map for the industry

Strategic Group Map (Chapter 11, pp 195-199): Create a strategic group map for the industry

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Strategic Group Map (Chapter 11, pp 195-199): Create a strategic group map for the industry. You must identify two dimensions that drive the relative positioning of all relevant firms to create the X and Y axis of the map. These factors are usually criteria that customers use to make purchase decisions. Characterize the importance of each competitor based on market share, or a similar, relevant metric. This is a total of three factors that are used to create the strategic group map. Identify any barriers that might create subgroups of competitors. Identify potential empty space opportunities for movement on either axis, using arrows, and the resulting changes in competitive structure in the industry. Answer should be based only on the case Netflix case (Netflix's 2020 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers)

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