question archive Strategic Group Map (Chapter 11, pp 195-199): Create a strategic group map for the industry
Strategic Group Map (Chapter 11, pp 195-199): Create a strategic group map for the industry
Subject:BusinessPrice:2.87 Bought7
Strategic Group Map (Chapter 11, pp 195-199): Create a strategic group map for the industry. You must identify two dimensions that drive the relative positioning of all relevant firms to create the X and Y axis of the map. These factors are usually criteria that customers use to make purchase decisions. Characterize the importance of each competitor based on market share, or a similar, relevant metric. This is a total of three factors that are used to create the strategic group map. Identify any barriers that might create subgroups of competitors. Identify potential empty space opportunities for movement on either axis, using arrows, and the resulting changes in competitive structure in the industry. Answer should be based only on the case Netflix case (Netflix's 2020 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers)
Purchase A New Answer
Custom new solution created by our subject matter experts
GET A QUOTE
Answer Preview
Answer:
Description: As we can see the diagram has two axis, one for the subscribers that all OTT platforms have and one for the value OTT platform adds. Now, we know Amazon has sunscribers higher than netflix as it also covers e-commerce industry which is it's added value. Similarly, Netflix have high subcribers but has less added value in comparison to Amazon.
PFA
