question archive Assignment Content This week you will finalize your presentation from Week 5 by designing a deployment plan to promote your innovation project to the Executive Team of your organization

Assignment Content This week you will finalize your presentation from Week 5 by designing a deployment plan to promote your innovation project to the Executive Team of your organization

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Assignment Content

  1. This week you will finalize your presentation from Week 5 by designing a deployment plan to promote your innovation project to the Executive Team of your organization.


    Create a 10- to 15-slide presentation to add to your Week 5 individual assignment.


    Prepare an Introduction or Executive Summary.


    Develop a deployment strategy and schedule for introducing the innovation project to the market.


    Determine key go-to-market considerations, which may include plans for:
    • Advertising
    • Marketing
    • Sales channels/distribution
    • Communications or promotion
    • Estimate the cost and analysis for:
    • Development or manufacturing
    • Delivery
    • Infrastructure and product support
    • Estimate high-level financial considerations, including the potential size of the market for the company and profitability.


      Justify the innovation investment.


      Determine alternative investments or a non-investment (what if the executive team disapproves the project?).


      Determine future product plans, evolution, etc. (e.g., what's next for this product in the market?).


      Conclude with a recommendation or call-to-action statement.


      Submit your assignment, the entire presentation that includes what you built in Week

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