Procter & Gamble (P&G) began a Pampers catalog promotional offer in 1981. A statement on each box of Pampers explained that by saving the teddy bear proof- of-purchase symbols (Teddy Bears points) on packages of Pampers diapers, a customer could order various baby items from the Pampers Softouches Baby Catalog at a reduced cost. The catalog would be sent free to con- sumers upon request. Included in the catalog were pic- tures of the items for sale and the designated amount of Teddy Bears points and cash necessary for purchase. All sale terms, including the dates during which the offer was in effect, were described in each catalog. The onlymethod for ordering merchandise was the use of the spe- cific order form included in each catalog.

About April 1989, P&G sent out its final catalog. On the front of the catalog was a statement that it was the final catalog and that the offer would expire on February 28, 1990.

Ms. Alligood and others had cut out and saved the teddy bear symbols. The diaper purchasers claim that each package of Pampers contained an offer to enter into a unilateral contract, which they accepted by pur- chasing Pampers and saving the teddy bear proof-of- purchase symbols.

The precise language of the advertisement printed on packages of Pampers states:

stuck with the house? Is there any way she can get out of the contract?

pur-new-sol

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