Define the characteristics of a vulnerable consumer. Considering ethics, should there be greater government regulation with respect to selling to vulnerable consumers? Within the context of a Christian worldview, why should businesses consider the methods of marketing to vulnerable consumers? Be sure to support your responses with evidence from the readings or additional references

 

A customer who is vulnerable is one who is;

• Unable to make a decision on rationale because of her/his own circumstances or lack of knowledge
• Susceptible to make a negative decision because of problems exclusively linked to the situation and conditions

Step-by-step explanation

It is usually the responsibility of companies to provide standard care to all the organization's customers. Special attention should be extended to needy customers. Government should serve as a watchdog to safeguard the reputation of the vulnerable consumers and forestall any chance of misuse. Guidelines as well as restrictions can be forced to protect the sanctity of consumers particularly the vulnerable ones, by different government enforcement.

It is definitely ethically unacceptable to manipulate a person's illness for some personal benefit. Let's imagine, for example, you get stuck with a broken car on a dreary highway and the person who is ready to repair your car asks for three times the amount of money you would pay under normal circumstances. It will make you feel bad, but you are a weak customer in this situation. Likewise, ethical manipulation does not sound right. This is not right with the Christian worldview as per the consumer's worldview, but with the worldview of the companies they choose to vary and try to increase their profits.

From a Christian worldview, since displaying ethical conduct is the best thing to do. A company should consider marketing strategies for disadvantaged customers. In each experience, the saying, "do to others as you would like to do to you," can be used every day. Businesses should use religious values to treat people respectfully, do no harm, and have dignity, fairness, and confidence. Christian spirituality is applied by empathizing and supporting the needy customer.