Business Informative or Persuasive Speech Chapter 11 Informing and Persuading   Informative Purpose:  The purpose of this speech is to share ideas and information with the audience explaining the complete subject that is your topic

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Business Informative or Persuasive Speech

Chapter 11 Informing and Persuading

 

Informative Purpose:  The purpose of this speech is to share ideas and information with the audience explaining the complete subject that is your topic. Through this speech, you will have the opportunity to “teach” us something, or enlighten us about a topic. Therefore, this speech should inform the audience on your topic as if it were generally unknown to them, while developing its significance to them specifically, as well as society generally, and at a depth that we will find truly educational. This speech must be presented objectively will all sides equally examined if it is a controversial topic. We should not be able to tell your position or side if it is a controversial topic.

 

Persuasive Purpose

A persuasive speech is designed to reinforce or change the beliefs or actions of your audience members. Persuasive speaking is more challenging than informative speaking which is designed to convey knowledge and understanding.

 

Select a topic that is appropriate for your audience but also a topic on which you feel very strongly. Some of the most interesting topics for persuasive speeches focus on controversial issues. Review several types of print media and watch television news programs, local and national, to see what controversial issues are being discussed that is related to business. Remember that you are taking a stand on a position in this speech. Some audience members may agree and others may disagree with your position. Your goal is to reinforce the audience members who agree with you and to change the mind of those who do not. This will be challenging but very exciting! Think about the power of your "words"! (I love listening to my students' persuasive speeches because they are so creative and strategic in trying to persuade the audience.)

 

In developing your specific purpose, take a stand or position on a current issue. Review different news media to keep abreast of controversial and current issues, local, national, and international. Take a position on a particular issue. Make sure that you are really committed to the position. The stronger you feel about your position, the harder you will work to convince your audience.

 

Do not use the following or related topics:

· Health Issues

· Food

· Continuing your Education

· Religion, Political Parties

· Cults

 

Do not sell a product of any kind.

 

Do not do speeches on any of the following overused topics:

Abortion

Animal Testing

Texting and Driving

Gun Control

Death Penalty

Drinking and Driving

Legalization of Marijuana

Paying Student-Athletes

Recycling

School Uniforms

 

Although religion is important to many of us, this is an academic setting. Please do not use any type of religious text as evidence to support your assertions, or substantiate your claims.

 

Description:  This speech should be 3-6 minutes in length and include a  comprehensive preparation outline, featuring 2-5 main points. You must submit the typewritten outline by the specified deadline or you will not be able to deliver your speech.

There are penalties for going over or under the required time limits. This means you will need to practice your speech sufficiently to be sure of its length. You may use 3-3X5 or 4x6 note cards- front side only.

Please make sure that your speech contains in-text citations and parenthetical documentation.

Examples

http://www.easybib.com/guides/citation-guides/apa-format/how-to-cite-a-parenthetical-citations-apa/

 

In addition, at least five references (listed in the “References” section and cited in  APA style only) are required for this speech. All five of these sources must be verbally cited within the speech as supporting material for claims that are made or data that is offered. No more than 10% of your speech should come from quoted material and your speech outline may not be from a previous assignment that you completed in another course. 

Resources

https://owl.purdue.edu/owl/purdue_owl.html

-select Research and Citation

http://www.easybib.com/

All sources cited must be credible.

 

Textbook Reference

Chapter 11 Informing and Persuading

Pg. 275 -295

Source Credibility

http://sites.umuc.edu/library/libhow/credibility.cfm

https://writingcenter.appstate.edu/sites/writingcenter.appstate.edu/files/Credible%20v%20Non-Credible%20Sources13.pdf

Visual Aid

The use of a visual aid is mandatory. Your visual aid should either be a PowerPoint, or Prezi and consist of 5-7 slides with limited text. The title slide and reference slide (optional) do not count as a part of your 5-7 slides. Your speech should not be on your slides. Points are deducted for reading from the slides. The slides should consist of mostly visual images with very limited text.

PowerPoint Tips

http://www.garrreynolds.com/preso-tips/design/

Video

Video clips should not exceed 45 seconds.

Evaluation:  Please remember that the speech is delivered in an extemporaneous way, not manuscript presentation. Your speech is graded on content, organization and delivery. You must also have an outline the due date of your speech, regardless of the day you are scheduled to present.  If you do not have a typewritten preparation outline, you will not be able to speak and you will not receive credit.  Absolutely no exceptions!  

Remember, the purpose of this speech is to inform or persuade your audience on your topic, Be creative in choosing your topic and make sure that it really interests you.

Please submit the outline online by the deadline. If the typewritten, full sentence-outline is not submitted by the deadline, you will not be able to present in class.