question archive Which of the following statements about B2B market segmentation is most true? B2B markets don't need to be segmented because there are interested in lowest price for the best quality in all purchases
Which of the following statements about B2B market segmentation is most true? B2B markets don't need to be segmented because there are interested in lowest price for the best quality in all purchases
Subject:CommunicationsPrice:2.87 Bought7
Which of the following statements about B2B market segmentation is most true?
B2B markets don't need to be segmented because there are interested in lowest price for the best quality in all purchases.
B2B market are irrational in their purchase decision.
B2B market share many of the same segmentation bases with B2C markets.
Selling to other business is fraught with unethical practiceso since.most purchases requiressome kind of bribery.
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Answer:
B2B market share many of the same segmentation bases with B2C markets.
Step-by-step explanation
many bases used to segment B2C markets are also used in segmenting B2B markets. many of the demographics criteria used are the same. for instance, a food company that sells ethnic products sells to grocery stores, based on the demographic groups that such stores serve. the same applies to many B2B sellers who regularly divide their customers by geographic areas and customize their products accordingly.
