Psychologists believe that color conveys emotional messages. Advertisers routinely manipulate consumers
using color psychology. The pure white backgrounds and bold primary colors of detergent boxes are thought
to in?uence buyers. Cleanliness and strength are associated with those colors.

 

In order to improve cohesion, it involves use of the terms and cohesive devices. Cohesive devices refers to the conjunctions, connectives and pronouns used to link the parts of a piece of writing, statement or paragraph. Using the same verb tense

throughout a text also offers 'cohesion'. Thus to improve cohesion of the below statement, we introduce some connectives, pronouns and conjunctions which are applicable.

Psychologists believe that color conveys emotional messages. Thus, advertisers routinely and frequently manipulate consumers by using color psychology. The pure white backboards and bold primary colors of detergent boxes are thought to influence buyers because cleanliness and strength are associated with these specific colors.