question archive The role of brand names and advertising Which of the following statements about expenditures on advertising is true? 1
The role of brand names and advertising Which of the following statements about expenditures on advertising is true? 1
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The role of brand names and advertising
Which of the following statements about expenditures on advertising is true?
1.
If a firm knows its product is of low quality, it will be willing to spend large amounts of money on advertising.
2.
When a firm spends a small amount of money on advertising, this signals that the quality of the good is high.
3.
When a firm spends a large amount of money on advertising, advertising can be construed as a signal of quality.
Read the following example and determine whether it illustrates a common critique or defense of advertising.
Kevin sees a commercial for a Brand X clothing company that depicts the wearers of the clothes out having a good time with friends. Although he doesn't particularly need new clothes, the commercial prompts him to buy a Brand X t-shirt.
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This illustrates a common..........(Crtique or Defense) of advertising.
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