question archive Write an article on media effect Paper must be at least 1750 words
Write an article on media effect Paper must be at least 1750 words
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Write an article on media effect Paper must be at least 1750 words. Please, no plagiarized work!
It is more than obvious that general elections of any kind affect everything that goes on in any country.The research of the recent issue started when Walter Lippman in his 1922 book stated that everything that public opinion reflect and embody information and data that it receives from news media sources (Lippmann, 1922). From that, it is only one step to the fact/theory/truth that public view on the matter of political, economic, and social issues shaped by the mass media which decides what information is worth giving observation.
More than that it is not only the information that is given to the public by mass media but the way it is given which will be described further as one of two aspects of the same theory with one being agenda-setting and the other one known as framing or applicability.Further development of the idea brought by Lippman happened in the 1960s or 1968 to be precise, the year Bobby Kennedy was killed. Journalists Maxwell McCombs and Donald Shaw laid the foundation of the theory with their observation of the 1968 presidential elections.
Asking people in Chapel Hill which is in North Carolina they came to the understanding that mass media coverage correlated greatly with the public opinion and people mostly talked about things that they heard on the TV or radio and not the facts or events comprehension which they somehow developed themselves. Basing on Lippman’s statement they statistically proved the existing of strong interdependence and significant interconnection between the public and news media coverage of some exact issues with shadowing or not saying anything about the others.
In other words, they come to comprehension that if news media gives people what to think about it is exactly media that indirectly forms and shapes public opinion on the matter of the most important national and global events.After the 1968’s starting point theory of agenda-setting continued to grow and develop in different forms. In the era of internet, it jumped on the whole new level with every user in the social media now has an ability to pass, create and receive information. Still, news media coverage consisting of different numerous journalists and news resources unconsciously rejects some of the issues and gives others all the attention.
