Pepsi and Coca-cola are two of the most popular cold drink brands on the market. Explain how the following promotional activities could be used to compete for market share.

a. Advertising campaigns

b. Client focus groups

c. Staff networking events

d. Media announcements/Public relations (PR)

e. Product launches

f. Website or applications

The following promotional activities can be used differently by the two brands to compete for market share. Pepsi and Coca-Cola are two of the most popular cold drinks brands on the market. These are;

a.      Advertising campaigns.

Marketing campaigns are different and are used differently where; if the company uses the best marketing campaign for its advertising purposes, then there will be a success in marketing. Advertising campaigns are designated strategies that can be carried out by Pepsi and Coca-Cola to ensure that there are high brand awareness and improved communication within a particular market. However, the more the advertising campaign is convenient and useful to Pepsi and Coca-Cola, the more they will compete on their businesses' market share. 

b.     Client focus groups

This approach to promotion can help both Coca-Cola and Pepsi in competing for market share. Consumer focus groups can help these two soft drinks brands get enough data for their consumers and develop a more in-depth insight into their individual needs. However, the more the client focus groups are active, the more these two brands will compete for their market share.

c.      Staff networking events.

Staff networking events is critical for both Pepsi and Coca-Cola in the pursuit of competing for market share. These events help these two companies' employees gain experience and knowledge on how to deal with customers in their respective companies. This helps these brands in effectively competing for market share due to competent workers. 

d.     Public relations/ Media announcements.

Public relations is a communication process and strategy that generates a mutual relationship between the organization and the customers. Pepsi and Coca-Cola can utilize public relations in sending the right messages to the right consumers and in the right place. These will assist these two brands in effectively competing for the market share. 

e.      Product launches.

This is described as the coordinated efforts by a company to bring a new product to the market. For Pepsi and Coca-Cola, product launches are essential because the more the company brings more efficient flavors to the market, it will effectively compete for market share. However, these two brands occasionally launch various products where they will be able to compete effectively and significantly for market share through this.

f.      Websites or applications.

Websites and applications are essential for companies in marketing because, in the websites, consumers can see full descriptions of various products accordingly to their prices. The use of websites and various applications to promote products by Coca-Cola and Pepsi helps them to be able to compete fully for the market share.