question archive Respond to the following in a minimum of 175 words:  What is a dissociative reference group? In what way can dissociative reference groups influence consumer behavior? How does consumer behavior fit into the consumption process? Why is it important to marketing strategy?

Respond to the following in a minimum of 175 words:  What is a dissociative reference group? In what way can dissociative reference groups influence consumer behavior? How does consumer behavior fit into the consumption process? Why is it important to marketing strategy?

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Respond to the following in a minimum of 175 words: 

  • What is a dissociative reference group? In what way can dissociative reference groups influence consumer behavior? How does consumer behavior fit into the consumption process? Why is it important to marketing strategy?

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