Social Media Management Plan Technological advancements in the 21st century have witnessed the emergence of digital marketing, which relies on the use of social media

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Social Media Management Plan

Technological advancements in the 21st century have witnessed the emergence of digital marketing, which relies on the use of social media. Social media platforms connect millions of people globally and are now harnessed by companies for marketing and promotional purposes. The conveniences and ease of using social media platforms make them appropriate marketing tools. The most commonly used platforms are Facebook, YouTube, Instagram, and Twitter. However, the effective use of social media platforms requires companies to develop their social media marketing plans. An example of an organization that can benefit significantly from using a social media management plan is Cream Beauty company, a firm that deals in the production and sale of beauty products. The company relies on social media platforms to connect with its customers, identify their tastes and introduce commodities in the market that conform to consumer needs.

Part 1: Assessment Of The Plan

Cream Beauty has fully adopted the use of social media platforms in marketing. It has taken its brand online after realizing the vast costs it was incurring with the help of traditional media platforms like billboards, radio, and newspapers. The three social platforms that characterize the firm's social marketing activities are Facebook, Instagram, and Snapchat. The platforms are used to create a consumer base and promote the products to prospective and existing customers (Dwivedi et al., 2021). the use of these platforms has been efficient to organizational members and nonmembers. The company has access to a colossal market following in the US and globally, with its products now in the international market courtesy of the intense social media advertisements. The firm has also stabilized connections with retailers who sell products on its behalf in eight countries on different continents. Therefore, social media has enabled the firm to connect with its consumers and develop partnerships with business partners such as retailers and suppliers.

Cream Beauty company has benefited from accessing the large pool of consumers shifting towards the use of social media. Social media has become part of people's lifestyles, with statistics showing 3.48 billion people from across the globe have subscribed to at least one social media platform (Dwivedi et al., 2021). The firm has also been able to diversify its use of social media platforms. It began with Facebook before the adoption of Facebook and Instagram. Every social media platform is different and provides new marketing opportunities. Direct connections with brand partners and consumers is another benefit the company has harness from social media marketing. The future benefits include enhanced support for the brand image, reduce purchasing obstacles, access to honest consumer feedback and create a competitive advantage for its products (Blanchard, 2011). Social media is, therefore, part of the company's successful efforts today and in the future.

Social Media Campaign Topic

The company's social media campaign strategy is encouraging people to strive for natural beauty using its products. The raising of awareness about the brand will enhance sales and consumer loyalty (Blanchard, 2011). The firm uses natural products in creating its products which offers the consumers a chance to use products manufactured from the plants. The three elements of the social media campaign are natural beauty, exemplary body image, and inclusivity. The core issue of the campaign is the promotion of sales. The company intends to avail its products to consumers across the globe. However, consumer feedback will facilitate the design and development of new products that globally conform to the different cultural groups (Dwivedi et al., 2021). Feedback is assessed by examining the ratings and comments from the consumers who have had the experience of using the firm's products. Social media also allows for consumer engagement hence the creation of a personal touch with the customers. Communication via social media with the company and the consumers will facilitate an understanding of the consumer preferences and maintaining a stable supply of the products depending on the supply and demand dynamics in different countries.

Part 2: Needs Analysis

The use of social media presents challenges and opportunities for the company. The measurement of social media ROI presents a challenge to Cream Beauty company. The company invests considerable resources in social media campaigns, and hence measuring the returns is central to determining its impact. Conversion of the firm employees into brand advocates also presents a challenge to Cream Beauty. The firm is striving for a global presence and will therefore need employee representation in every country. Identifying social media platforms to use challenges the company since new platforms with advanced features emerge each day (Blanchard, 2011). However, social media offers opportunities for the company, such as brand promotion, customer engagement, and employee engagement. Social media provides cost-effective sales and marketing tools, unlike traditional media. Social media is an advanced recruiting platform that will allow the company to access experienced and qualified staff (Dwivedi et al., 2021). lastly, social media offers opportunities for the sharing of company information. The opportunities outnumber the challenges and hence making social media an effective marketing and sales tool.

Facebook, Snapchat, and Instagram have different weaknesses and strengths and, therefore, the diversity in their use by Cream Beauty. The strengths of Snapchat include its popularity among consumers, ease of use, and ensuring consumers pay attention to the posted content (Dwivedi et al., 2021). However, the platform is linked to weaknesses such as laity of user privacy and a limited demographic audience. The platform's users are aged mostly between thirteen to twenty-five years; hence not common among people in the other age groups. Facebook's strengths include offering targeted advertising, a vast customer base with over one billion users globally, monitoring consumer feedback, and generating business leads. However, its weaknesses include laxity in consumer security, allowing competitors to raise negative comments that may hurt the brand image, and a limited demographic audience since it is common among young people (Blanchard, 2011). Instagram's strengths in marketing include using searchable hashtags, being visually based, direct messaging, ease of posting, and being naturally mobile for use either on computers or phones (Dwivedi et al., 2021). Its weaknesses lie in the lack of APIs that are used in mass sharing.

Effective social media messages are central to the company's social media strategic plan. The use of correct grammar with zero punctuation mistakes is used to enhance the credibility of the brand. The social media posts are accompanied by videos and photos of the products being advertised (Blanchard, 2011). The company raises questions in the postings as a way of eliciting immediate responses from the consumers. The creation of hashtags promotes engagement with the consumers. Concise writing is used to enhance the straightforwardness of the messages. The messages are kept simple for access and comprehension by consumers over a short time (Dwivedi et al., 2021). consistency in the messages being communicated via Snapchat, Facebook, and Instagram promote a unified voice for reflection on the brand by the consumers.

conclusion

From the above discussion, it is evident that social media offers a range of opportunities for Cream Beauty company and, therefore, central to its successful efforts. The three social media platforms underuse Facebook, Snapchat, and Instagram. The major weaknesses of the platforms are laxity in security and limited demographic reach. Their strengths include massive customer reach and ease of use. Product awareness messages are kept concise and grammatically correct to promote the credibility of the brand. Cream Beauty Company must undertake intense market research of its target markets to identify the best social media campaigns to launch, setting specific social media campaign goals, enhance timely social media presence, and incorporate more social media platforms into marketing.