question archive Assignment Topic:Marketing Plan for my own business; Holistic Health, Gym, and Nutrition
Assignment Topic:Marketing Plan for my own business; Holistic Health, Gym, and Nutrition
Subject:MarketingPrice: Bought3
Assignment Topic:Marketing Plan for my own business; Holistic Health, Gym, and Nutrition.Subject:MarketingSources:3 sources requiredCitation Style:MLAUpload filesDropbox 5_Shannon Garrett.docxToday, 08:22 PMToday, 08:25 PMDropbox 2_Shannon Garrett.docxToday, 08:22 PMToday, 08:25 PMInstructionsTitle Page
Table of Contents
Use the headings show in this example as your table of contents.
Introduction to Organization and Product/Service andMicroenvironment
Background and explanation including the one or two products/services you are focusing on
Include main actors in the micro environment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3).
Include a discussion of the main forces in the macroenvironment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3).
Basic Marketing Research
What marketing research does the organization plan (incorporate relevant aspects of Dropbox 2 into this part)?
SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats – a chart format is OK for this section – see SWOT section in the Sample Marketing Plan in the etext.
Competitive Analysis
See the Competitive Review section in the Sample Marketing Plan in the etext.
Marketing Objectives
Be specific, preferably measurable objectives, explain – see Objectives and Issues section in the Sample Marketing Plan in the etext.
Positioning, Target Market and Segmentation
Create a positioning statement or improve upon the one the organization currently has (this can be a short phrase or one-liner – see page 204 of the etext under “Differentiation and Positioning” for examples). What is the segment and who is the target market? Prepare a small chart similar to Table A1.1 in the Sample Marketing Plan in the etext.
Marketing Mix Strategies
Describe strategies for all 4 P’s of marketing, or how toimprove what a company is currently doing; See Marketing Strategy section inthe Sample Marketing Plan in etext but describe these in further detail withfull analysis for each separately – this may be your largestsection of the report.
Product
Price
Place
Promotion and Integrated Marketing Communication (also incorporate Dropbox 5 into this area)
Ethical, Legal and Privacy Considerations
What ethical and legal issues present themselves? Consider any of these as relevant and describe how you would address these.
Conclusion
