question archive   1) How Important is Distribution Managament to business firms? You may cite some examples for better discussion

  1) How Important is Distribution Managament to business firms? You may cite some examples for better discussion

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1) How Important is Distribution Managament to business firms? You may cite some examples for better discussion.

2. How Important is Marketing Channel and how does it play on in the life consumer. You may cite an examples for better discussion.

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Answer:

1.

Distribution management oversees a company's entire supply chain, from distributors and suppliers to manufacturers and retailers, as well as packaging, inventory, warehousing, and logistics. A distribution management policy is critical for a company's financial success and long-term viability.

Distribution management is essential to a company's ability to attract customers and run a profitable business. Its effective execution necessitates the efficient management of the entire distribution chain. The bigger an organization or the greater the amount of supply points it has, the more automation it would need to handle the distribution process effectively.


More than just getting goods from point A to point B is part of modern distribution management. It also entails collecting and exchanging relevant data that can be used to determine key business development and competitiveness opportunities. Most forward-thinking businesses now rely on their distribution networks to gather market information that is critical to determining their competitive position.

Commercial distribution (also known as sales distribution) and physical distribution are the two main forms of distribution (better known as logistics). Customer support, delivery, warehousing, inventory management, private trucking-fleet operations, packing, receiving, materials handling, factory, warehouse, and store location preparation, as well as information integration, are all part of distribution.

 

2. The individuals, organisations, and activities required to move ownership of products from the point of production to the point of consumption make up a marketing channel. It's also known as a distribution channel, because it's how things get to the end-user, or customer. 1st A marketing channel is a valuable management tool and is essential for developing an efficient and well-thought-out marketing strategy. [three]

The Dual Distribution[4] channel is a less well-known form of marketing channel. This is a less common channel that enables a retailer or wholesaler to meet the end-user through several distribution channels. The manufacturer will simultaneously reach the customer via a direct market, such as a website, or sell to another company or retailer, who will reach the consumer via a different channel, such as a shop. Franchising is an example of this form of channel. [number four]

In marketing strategies, what role does the marketing channel play?

Producers and buyers are related.
Has an effect on the firm's pricing policy.
Branding, strategies, and stocking ability all have an effect on product strategy.
Income, installation, maintenance, credit, and other options can all be customized.

 

Example

Producer vs. Retailer vs. Consumer (One-level Channel)
Walmart and Target, for example, purchase the product from the manufacturer and sell it directly to the customer. This channel is ideal for retailers that sell items such as clothing, shoes, furniture, tableware, and toys.  Because customers need more time with these products before deciding to buy them, it is in the manufacturer's best interest to sell them to an intermediary before they reach the consumers.
Using an existing network with strong brand loyalty to bring the product to the end-user quickly is a successful strategy for producers.
[eight] Operators may be an individual company owned by different owners or part of a retail network, depending on the type of retail property. Intermediaries (retail service) are beneficial because of their expertise, professionalism, ability to sell goods to the target market, and business contacts, as well as specialization and high quality of work.

References;

https://open.lib.umn.edu/principlesmarketing/chapter/8-1-marketing-channels-and-channel-partners/

Chin, T. A., Tat, H. H., & Sulaiman, Z. (2015). Green supply chain management, environmental collaboration and sustainability performance. Procedia Cirp, 26, 695-699.

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