question archive 1) Ryanair, Wal-Mart, Timex, Casio and Hyundai are all cited as examples of firms pursuing cost leadership strategies, but these firms make substantial investments in advertising, which seems more likely to be associated with a product differentiation strategy
1) Ryanair, Wal-Mart, Timex, Casio and Hyundai are all cited as examples of firms pursuing cost leadership strategies, but these firms make substantial investments in advertising, which seems more likely to be associated with a product differentiation strategy
Subject:ManagementPrice: Bought3
1) Ryanair, Wal-Mart, Timex, Casio and Hyundai are all cited as examples of firms pursuing cost leadership strategies, but these firms make substantial investments in advertising, which seems more likely to be associated with a product differentiation strategy. Are these firms really pursuing cost leadership strategy, or are they pursuing a product differentiation strategy by emphasizing their lower costs?
