Knowing that Weaknesses are controllable variables, in this section is where you identify the weakness and then the steps necessary to make it a strength. You, too, need to look at the Threats and see if you can refer to them as opportunities - if able.

((weaknesses are:

·    There is negative publicity about the products that McDonald's sells are fast food and contains a high amount of fat, carbohydrate, salt, and sugar. Due to this, there is a trend of obesity in children.

·    The US market for the burger outlet is almost saturated. So McDonald's has to look for taking its product internationally to other countries, which involves cultural and economic challenges.

·    McDonald's and its competitors such as Burger King and Wendy's have very similar offerings. This puts pressure on pricing and retention efforts.

More dependent on Franchise: The business model of McDonald's is designed in a way that is more dependent on its franchises, which mainly operate about 90% of McDonald's business.

threats are:

·    Risky Investments in Technology Initiatives: Although the innovative changes done by McDonald's have a positive outlook, the investment in technology is still risky. The public pace of adapting new technologies may slow down the return on investment, and the results of enhancing customer experience may not generate the expected returns.

·    Development in many countries around the world will create cultural obstacles. Each country has a different culture and belief; therefore, if not responding in time will cause unintended damage, worsening the brand image.))

 

 There is negative publicity about the products that McDonald's sells are fast food and contains a high amount of fat, carbohydrate, salt, and sugar. Due to this, there is a trend of obesity in children.

Fast foods have, for a long time, been criticized for having high calories that increase the risks of people to suffer from obesity and other nutrition-related diseases. McDonald's can take this challenge and convert it into a great opportunity to market itself. This can be achieved by stating the sugar, salt, and carbohydrate concentration on their food products. That is, by stating the concentration and open statement of the negative effects of the long-term consumption of those foods, McDonald's can obtain great appeal success to customers for meeting their trust through honesty.

 The US market for the burger outlet is almost saturated. So, McDonald's has to look for taking its product internationally to other countries, which involves cultural and economic challenges.

Investing in a new environment can be a great challenge to McDonald's due to economic and cultural problems. However, these challenges can be a great opportunity for the company to market itself and establish its brand name since there will be little or n competition. This way, a monopoly will be created, and the company will have full control of the markets in the countries where there is no competition.

McDonald's and its competitors, such as Burger King and Wendy's, have very similar offerings. This puts pressure on pricing and retention efforts.

The best way to compete in the market whereby different companies are offering similar products is by utilizing value-based competition. In this case, McDonald's will convert this threat or challenge to opportunity by increasing the quality of its products, the manner of delivering the products, and the convenience of these services.

Risky Investments in Technology Initiatives: Although the innovative changes done by McDonald's have a positive outlook, the investment in technology is still risky. The public pace of adapting new technologies may slow down the return on investment, and the results of enhancing customer experience may not generate the expected returns.

The rate of technological advancement is so drastic that it may be difficult for the customers and other stakeholders in the company to keep up with. In this case, McDonald's may reduce the threats by engaging its stakeholders in the implementation of any technological innovation. This will help ensure the stakeholders stay updated and do not get lagged behind.

Development in many countries around the world will create cultural obstacles. Each country has a different culture and belief; therefore, if not responding in time will cause unintended damage, worsening the brand image.

Technological advancements may lead to adverse effects on the image of the company products leading to reputational loss. Therefore, McDonald's should conduct thorough market research in all and marketing to protect its image.