In answering the assigned questions, please always note the following: · Answer only the assigned question(s) · A well-developed answer is required · Thoughtful and thorough answers are expected · Avoid rehashing case facts · Make reasonable assumptions · Don’t confuse symptoms with problems · Make effective use of financial and other quantitative developed in the case · Make good use of evidence developed in the case   Case Study Grading You will be graded on the following criteria: · Case Studies should have 500-words MINIMUM

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In answering the assigned questions, please always note the following:

· Answer only the assigned question(s)

· A well-developed answer is required

· Thoughtful and thorough answers are expected

· Avoid rehashing case facts

· Make reasonable assumptions

· Don’t confuse symptoms with problems

· Make effective use of financial and other quantitative developed in the case

· Make good use of evidence developed in the case

 

Case Study Grading

You will be graded on the following criteria:

· Case Studies should have 500-words MINIMUM.  The best work exceeds the minimum word count above.

· Include cover page, abstract, and reference pages -- these do not count towards your total word count.

· Use TWO authored outside references with all submissions (an outside reference is something in addition to our class textbook).  You must quote from this reference!.

· Utilize APA formatting at the end of your submission FOR all assignments…if you do not, you will lose points.

· Case studies must be submitted in a Microsoft Word document. 

 

Writing Style Expectations

The following are writing style expectations:

· Use subject headers for all papers - your reader appreciates and expects that level or organization to your work!

· No contractions & No abbreviations - if you are referring to the United States of America, write it out...do not write 'US' - this is not stellar academic writing.

· Use Times New Roman 12-point font, 1" margins, double-spacing  with 0 point spacing.

· Only one citation credit allowed per sentence in this course.

· Indent the first line of each new paragraph five spaces.

· No extra blank lines inserted between sections – deliver a tight paper.

· No bullet points, alphanumeric lists, or numbered list - write formally in full sentences / paragraphs.

· Numbers one through nine within your paper should be written out

· Cover page and reference page required for ALL paper submissions

· Never use all capital letters

· Use authored references for your research to earn full points.  An authored source is simply one that is associated with a human(s) NAME.   For example, your textbook is an authored source.  The United States Census Bureau is not an authored source.  But it is fine to use as long as you ALSO use an authored reference source.

· Always include the full URL as to where you found your research online articles - never just the home page.

· Avoid wikis, blogs, tweets, videos, dictionaries, and encyclopedias as outside references - use Masters-level sources like the Journal of Marketing or the Journal of International Business - No wikis, prezis, slideshares, dictionaries, encyclopedias, videos, interviews, & podcasts allowed as references – only scholarly written sources from well-respected sources.

 

Be sure to use the Writing Resources (see left menu) view the "Instructor's Writing Guide and Reminders" under "Writing Guide & Resources".

Plan ahead and do not wait until the last minute! Upload and submit completed Case Study assignments via the associated submission link (see below) by the end of assigned week.

CASE STUDY GRADING CRITERIA	POINTS POSSIBLE	POINTS EARNED
Substance of Paper - Minimum 500-words – solid MARKETING content. Template must be used & submitted in MICROSOFT WORD document. Minus 5 points if template is not used. Subject headers required – Introduction, Question # 1, etc. & Conclusion – minus 5 points if not used for organization. Writing caliber includes spelling, grammar, etc. (SEE announcement in classroom – non-adherence to those items will be deducted here). Do not write out questions – minus 3 points if you do. No Abstract is desired.	35
Two AUTHORED Outside Reference cited in APA format and credited within your reference page at the end of your paper. One source MUST be a peer reviewed Marketing reference – specifically from the Journal of Marketing (if you deviate from this peer-reviewed source, gain pre-approval 48-hours before the paper is due by sending the actual article to your instructor to gain approval). Minus 3 points if you do not use the Marketing Journal but have two other authored sources that are valid. Citations must be appropriately done within paper in APA FORMAT. Always provide the exact web site address for this course in your recap of references for full credit. If reference page and citations do not match 100% - minus 10 points. Verify BEFORE you submit your paper. No wikis, prezis, slideshares, dictionaries, encyclopedias, videos, interviews, & podcasts allowed as references – only scholarly written sources from well-respected sources.	10
APA formatted paper with cover page and reference page, Times New Roman 12 font, 1" margins, double-spacing, etc.	5
Total Points Earned	50