Are businesses that provide free internet services or other benefits in exchange for tracking web activity offering a fair option for consumers, or are they unfairly taking advantage of low-income people who must give up some privacy for these services?

Answer:

Every thing has pros and cons and so does the businesses that provide free internet services or other benefits in exchange for tracking web activity . This can be said as a fair option for customers as well as for businesses since offering free internet services help the customers save their money from being spent on internet services and at the same time help the businesses to track the customers resulting in  Enhanced Customer Tracking.

Offering free WiFi does not just benefit the customers businesses  can control the network connection, can set their website as the homepage, accumulate customer data and target ads directly to devices. This will help the customers to be aware of add-ons, specials as well as other services on offer. Thus it can be rightly said that if used properly this techniques helps both .HOWEVER this must be done by businesses in an ethical way so as to safeguard the interest of customers providing them their privacy.