Solution for QID #6186: Jenny is working on building a marketing mix strategy for a | StudyHelpMe

Jenny is working on building a marketing mix strategy for a transport company. The company provides a taxi service. For that, it has some vehicles for its daily operations. It has a database of drivers who rent vehicles in exchange for an agreed amount as daily income rent. The taxis transport any person who needs that service in the city where the company is located. Which of the following is the company's customers? 1. Drivers who rent the vehicle daily. 2. The people who require taxi service and live in the city where the company operates.