How does Mcdonald's use cost leadership to achieve a higher sustainable competitive advantage in the marketplace and increasing overall financial performance.

 

McDonald's Generic Strategy

McDonald's primary strategy is the cost leadership. The products of McDonald's are relatively cheaper compared to other competitors that's why they have many customers. In Porter's model, the strategy involves minimizing costs so that the products would be sold at low prices. McDonald's also developed their products to be distinct from other products of competitors. This leads to the competitive advantage of McDonald's.