question archive The Regal Cycle Company manufactures three types of bicycles—a dirt bike, a mountain bike, and a racing bike

The Regal Cycle Company manufactures three types of bicycles—a dirt bike, a mountain bike, and a racing bike

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The Regal Cycle Company manufactures three types of bicycles—a dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:

 

  Total Dirt
Bikes
Mountain Bikes Racing
Bikes
Sales $ 928,000   $ 268,000   $ 409,000   $ 251,000  
Variable manufacturing and selling expenses   468,000     114,000     197,000     157,000  
Contribution margin   460,000     154,000     212,000     94,000  
Fixed expenses:                        
Advertising, traceable   69,700     8,800     40,500     20,400  
Depreciation of special equipment   43,000     20,500     7,400     15,100  
Salaries of product-line managers   114,600     40,800     38,400     35,400  
Allocated common fixed expenses*   185,600     53,600     81,800     50,200  
Total fixed expenses   412,900     123,700     168,100     121,100  
Net operating income (loss) $ 47,100   $ 30,300   $ 43,900   $ (27,100)  

 

*Allocated on the basis of sales dollars.

 

Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.

 

Required:

1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?

2. Should the production and sale of racing bikes be discontinued?

3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.

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