Today, consumers can travel the world with a click of a mouse. The Internet has certainly changed and shaped the way consumers arrive at a specific purchasing decision. No longer bound by "word-of-mouth" comments, reviews of mass mailings, or scanning Sunday newspaper ads, today's consumer can learn about potential products by analyzing customer reviews, reviewing product website information, participating in web-based product simulations, etc. Knowing that consumers can instantly access information via the World Wide Web, how would you, as a marketer, direct your company's global marketing efforts? Provide a specific example to illustrate your ideas.

 

 I would utilize software like Analytics360 to contribute to traffic profiling, a significant issue when consistency is most needed, and evaluate data to consider the global market's digital environment.

Secondly, I would try obtaining local perspectives from the inhabitants of the specific region and consult regional marketing professionals to consider local patterns and how consumers like to shop to ensure that the most successful purchasing networks are set up.

Avoid cultural deviations through learning the different cultures. Pepsi Cola was affected by this constraint when their vending machines were regal, synonymous with death, and grieving in the country. Their strategy failed in the South Eastern Asian region since they were not conversant with the region's culture.

 Language through attempting to learn how consumers communicate with media and native customs complexities, to avoid using the incorrect term. The slogans should have a precise translation to avoid a mistake, such as the one made by Pepsi. Their slogan, "Come alive with the Pepsi generation," translated to "Pepsi brings your ancestors back from the grave" in Chinese, which was a massive marketing failure.