question archive Should Procter & Gamble use reward or loyalty programs to influence demand and price elasticity for its products? How would these programs influence current and future demand? Why would the price elasticity of demand for an individual firm's product be greater than the elasticity of the overall product market?
Should Procter & Gamble use reward or loyalty programs to influence demand and price elasticity for its products? How would these programs influence current and future demand? Why would the price elasticity of demand for an individual firm's product be greater than the elasticity of the overall product market?
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Should Procter & Gamble use reward or loyalty programs to influence demand and price elasticity for its products? How would these programs influence current and future demand? Why would the price elasticity of demand for an individual firm's product be greater than the elasticity of the overall product market?
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