question archive Nike lets consumers customize athletic shoes for $10 more
Nike lets consumers customize athletic shoes for $10 more
Subject:ManagementPrice: Bought3
Nike lets consumers customize athletic shoes for $10 more. A shopper with two different size feet can even get a non-matching pair. This would be an example of which of the following?
a. Mass marketing.
b. Environmental marketing.
c. Mass customization.
d. Individualization.
e. Niche marketing.
