TASK 1: Holding a Meeting Hold a 15-minute meeting using the provided agenda. As you engage in the meeting. you must stick to the agenda, monitor the time, participate in the discussion and take down notes. Topic: The XYZ University is planning to offer a new study abroad program to owl courses. The program will be hold in Bangkok, Thailand in summer 2018. How can you best promote this program to students? Agenda 1, List five possible methods to promote the program. (5 mins.) 2. Identify strengths and weaknesses of each method. [5 mins.) 3. Vote for the three best methods. (2 mins.) 4, Write three action items, [3 mins.]

Some ways of promotion:

1. Digital marketing
2. Oral communication
3. Sampling
4. Promos
5. Endorsements

Step-by-step explanation

There are several ways on how you can promote the different courses offered in the new study abroad program of the university.

Here are some of those:

1. Is through digital marketing. This is one of the common ways nowadays to promote those courses. Digital marketing was the kind of promotion using different platforms online to promote your courses.
2. Also, it can be done through oral communication, or the so called word of mouth. It is this kind of promotion where the scopes and all the things about your courses will be promoted physically, face to face. It can be one of your ways for you can explain more effectively all the things you need to explain with also the cooperation of the person you are talking to.
3. Sampling could be another thing that you can use. But you will be not able to provide certain products like those product based marketer, instead you can provide testaments of recent graduates of these programs providing insights and positive thoughts on how it may go when it will be established.
4. Next is those "promos" just like other university. It maybe something like discounts for like when you apply to this certain program, you will get a percentage less with the tuition fee as part of your promotion. It can be also applicable.
5. Lastly, endorsement, through known personalities can be also a key for you to make the program known. As we all know, people put their trust on someone they know is true to what he/she is saying and this could be celebrities or public figures.

But also, these methods has their own strengths and weaknesses.

1. For digital marketing of course, its strength deals with the advancement in modern technology. As long as there are certain kinds of social media platforms, digital marketing was possible. But for its weakness, it may be the fact that your promotion would be limited to those who are using digital platforms. How about those that were not?
2. Next is through oral communication, its strength could be the fact that you can explain clearly, face to face to your client what you can offer and also, they can ask questions instantly to make all things clear for them. But, its weakness can be the need for enough manpower as well as time to make your marketing strategies done in certain time.
3. Next is this sampling thing. Its strength are all those facts that you have to present. All the truth that you can give through samples. But, its weakness can be the fact that you can't always make people believe at some point, considering your efforts and time gathering all those facts and getting there to your client.
4. Next are those thing called "promos". It's strength can be its capability to create more enrollment for who else could resist a certain discount for education. While on the other hand, its weakness can be the extent of how long can your university give a certain promo for all your enrollees.
5. For endorsements, of course its strength is that when a certain public figure is known, more people will believe on what he or she saying, specially all his/her fanatics. And in line with that is its weakness, the more known the person, the more cost you will consider getting their endorsement.

With all these strengths and weaknesses, for the top 3 ways, you can consider choosing the following:

1. First is digital marketing, for a large percentage of the world now is entering digital world and the cost with this kind of promotion is much less compared to those other ways.
2. Next is the consideration for endorsements, for maybe it will cause you much now, but in the long run, it can be all worth it.
3. And lastly are those promos to encourage enrollments for the programs. For you can earn much more than that little discount you will give.

For the action items, maybe it can be a general roll-out of these three ways and when all of these were properly done and moderated, the success of your agendas can be attained.