question archive Demographic variables are widely used by marketers to learn about their customers’ differences in terms of age, income, gender, generations…etc
Subject:BusinessPrice: Bought3
Demographic variables are widely used by marketers to learn about their customers’ differences in terms of age, income, gender, generations…etc. write a minimum of seven (7) pages APA formatted paper discussing the differences between generation Y (Gen Y) and generation Z (Gen Z) in terms of their shopping behavior, buying habits, and attitudes toward brands and companies.
Gen Y: Gen Y, or Millennials, were born between 1980 and 1994. They are currently between 25-39 years old.
Gen Z: Gen Z is the newest generation to be named and were born between 1995 and 2015.
They are currently between 4-24 years old (nearly 74 million in the U.S.)