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1.  Do television advertisements influence consumer markets or do consumer markets influence television advertisements?

  

2.     Marc Gobe is President and CEO of a brand image creation firm.  In his book, Emotional Branding, he says, “Consumers think more with their heart or gut than with their head when choosing a product (p. xvi).”  Consequently, he argues, “a crucial part of a strong brand-presence program must be to build the relevant emotional experience that the brand provides at different points of contact with consumers (p. 186).”  Do you agree with Mr. Gobe’s statements?

Source:  Gobe, Marc, “Emotional Branding:  the new paradigm for connecting brands to people,” New York:  Allworth Press, 2001.