Which of the following is NOT a benefit of segmentation for organizations? Segmentation helps identify underserved customers. Segmentation results in better products and services. Segmentation makes marketing more convenient. Segmentation enables targeted promotions.

Answer

The following is not a benefit of segmentation for an organisation:

? segmentation results in better products and services.

(Segmentation is a marketing method, that divides the customers I to groups, having similar characteristics or needs. This grouping benefits the firm by enhancing the capabilities of the marketers to identify the potential customers and sell them products/services. It helps to identify underserved customers and grow in those markets. Is brings more convenience and also enables targeted promotions. Because, the marketers understand the segmented customers and their requirements, so it it be easy for developing promotional activities that directly targets them. Segmentation doesn't results in better products or services, it helps to market these offerings to appropriate people. Products or services are manufactured by the firm, and are the result of various activities, processes and functionalities undertaken by the management/employees. Thus, segmentation can group the people, to determine potential customers, but it can't result is better products or services. Grouped customers are provided with what is offered by the company.)