1) Part of the way in which marketers develop and promote products is the identify features and benefits of their product

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1) Part of the way in which marketers develop and promote products is the identify features and benefits of their product. Give 5 examples of features or benefits found on automobiles.

 

2.) Assume that you are the marketer for a new sport beverage (similar to Gatorade, Powerade etc.) and you are just now rolling this out to the market. Describe how you might encourage users to try your product? What type of promotions would make sense at this point in the product life cycle? Explain.