question archive 1) Part of the way in which marketers develop and promote products is the identify features and benefits of their product

1) Part of the way in which marketers develop and promote products is the identify features and benefits of their product

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1) Part of the way in which marketers develop and promote products is the identify features and benefits of their product. Give 5 examples of features or benefits found on automobiles.

 

2.) Assume that you are the marketer for a new sport beverage (similar to Gatorade, Powerade etc.) and you are just now rolling this out to the market. Describe how you might encourage users to try your product? What type of promotions would make sense at this point in the product life cycle? Explain.

 

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Q1. I will choose to market an electric car which I have given the name 'Dope' and in this response i will show the features and benefits of Dope electric Car.

 

  1. Features of Dope Electric Car
  • Top of the range traction battery pack: Not only is power stored here, but our battery pack make sure that its stored efficiently with minimal waste.
  • Standard Charge Port: Our charge port is compatible with almost all the external charging station ports.
  • Intelligent On board charger: Not only does it convert the incoming AC power into DC power but it does more than that, it monitors the flow of power, temperature and any activity going on in the battery system
  • Intelligent Cooling System: The thermal cooling system that comes with this car is futuristic, it maintains just the right temperature that the car needs for the proper functioning. making sure that the batteries are not overworked.
  • Auxiliary battery: This battery takes care of powering the other electronics in the car. It is a long lasting battery just the main battery packs. You are guaranteed quality service with this battery.
  1. Benefits of Dope Electric Car (DEC)
  • Low Maintenance: Our car is a low maintenance car due to the less movable part that demands lot of servicing like the conventional cars. You don't have to be stressed about starter motor, radiators, exhaust systems and the likes.
  • Low Running Cost: With this Car your running cost are low because compared to petrol/diesel the cost of charging compared to fuel consumption is inclined to your favor.
  • Smooth Ride: You get to experience a ride that is devoid of noise to you and the people around you.
  • Increase healthy lifestyle: This is due to low exhaust emissions. You improve on the air quality around you
  • With a lower center of Gravity this car is one of the safest you wont be rolling over with this car any time sooner.
  • Low Carbon Foot print: As you get to enjoy a healthy driving experience you are also saving the world by leaving behind a low carbon foot print.

 

Q2 New Sport Beverage

  1. I would first introduce my product to the users.
  • My Product: Masterade: This a Sport drink that has water, herbal ingredients, glucose and essential mineral retaining vitamins as its main ingredient.

Q2 a Description of Masterade to users

  1. This drink will keep you hydrated as it also seek to restore your lost minerals thus keeping you healthy and energetic.
  2. It will keep you going stronger and longer: No matter what activities you might be undertaking, this the drink for you. With the essential vitamins you can be reassured that your mind will be clear, focused and adept to the task.
  3. Masterade boost your brain and body. It improves your Vigilance and attention to details. It increases your endurance and sustaining power.

Q2 b Type of Promotions

  1. Medical Benefits: With the ensuing Corona Virus pandemic, there has never been a better for your body to stay hydrated as now and not only that, never a better time t be healthy as now. with the herbal supplements that comes with Masterade you are packing your body with vitamins that might help you incase you are affected by the Virus.
  2. Health Benefits: People are becoming conscious of the importance of staying healthy and fit with all its commensurate benefits . In this endeavor of staying fit, people are losing essential minerals in their bodies with out knowing and that's where Masterade comes in. It helps you restore those minerals on the Go.
  3. Lifestyle Benefits: Masterade significantly improves your lifestyle by making your brain alert, sharp and attentive hence making you stand out in the crowd as a keen and adept person which in the overall boost your esteem and personality and your interaction with the society.

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