Assignment Content

Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you will practice using a SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage.

Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.

Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.

Write a 700- to 1,050-word modified SWOT analysis that includes the following:

An introduction with a detailed description of the company

A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats

An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:

Financial, physical, or human resources

Access to natural resources, trademarks, patents, or copyrights

Current processes (employee programs or software systems)

An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:

Market trends (new products or technology advancements)

Economic trends (local and/or global)

Demographics

Regulations (political, environmental, or economic)

Conclusion with an evaluation of how the company has retained its competitive advantage

Include APA-formatted in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.

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