Miguel owns a bicycle-based courier service named Speed2U. The brand's focus is on fast delivery within 15 minutes from anywhere in the city or delivery is free, which is unique to his company. A customer asks one of his bicycle couriers why she should choose Speed2U over the other companies in the city. The employee responds that all of the courier services are the same. Where did Miguel fail in developing his brand?

His brand doesn't focus on what the customer wants.

He didn't include his employees in conveying his brand.

The brand doesn't differentiate his company from others in the city.

His brand name doesn't convey speedy delivery.

Answer:

Before we put up our own business we must study first what the customer needs and wants. We should be aware of branding which consumers will recognize and remember your business.  The greater many strategies or nice service the more audience will familiarize your delivery business. The more nice service you have the more customers you will get. Always think of new ideas for services you can offer for the clients. Think always best for the customer's needs. Think always new ideas and needs time management.

Step-by-step explanation

For this delivery business, we should always think whats our customer wants and needs. We should always think that you are the best delivery in your area. We should think of new strategies. Like now we have a pandemic this is the right time your deliveries offer. Delivery is very helpful for us. Pandemic has caused a spike in demand for health concerns and shelter in place.  So many people working from home like online sellers do door-to-door transactions. So we need to enhance your service than other services so they can familiarise your delivery business.