question archive A firm has a return on equity of 12
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A firm has a return on equity of 12.4% according to the dividend growth model and a return of 18.7% according to the capital asset pricing model. The market rate of return is 13.5%. What rate should the firm use as the cost of equity when computing the firm's weighted average cost of capital (WACC)?
The arithmetic average of 12.4 percent and 18.7 percent
the above is answer..
because this would provide more rational return on equity